What can be sold
Updated 2026-11-02
Every product belongs to one category. Allowed categories are published right away. Restricted ones are reviewed by Opera before they go on sale (some need a registration number). Prohibited ones are refused. Some categories may be sold in the store but never shown in a live.
| Category | Rule | Why |
|---|---|---|
Clothingfashion_apparel | Allowed | General retail |
Footwear, bags and accessoriesfootwear_bags_accessories | Allowed | General retail; counterfeits are prohibited |
Electronics (no radio)consumer_electronics | Allowed | Chargers and appliances need the INMETRO seal |
Computers and peripheralscomputers_accessories | Allowed | Wireless items go to telecom_radio_devices |
Home and kitchenhome_kitchen | Allowed | Some items need the INMETRO seal (e.g. pressure cookers) |
Furniture and decorfurniture_decor | Allowed | General retail |
Books, music and filmsbooks_media | Allowed | Pirated copies are prohibited |
Sports and outdoorsports_outdoor | Allowed | General retail |
Tools and DIYtools_diy | Allowed | General retail |
Car parts and accessoriesauto_parts | Allowed | No salvage parts; tyres need INMETRO |
Pet suppliespet_supplies | Allowed | Pet food needs MAPA registration; veterinary medicines are a separate (prohibited) category |
Collectibles, trading cards, coinscollectibles_cards | Allowed | Replicas of legal tender are prohibited |
Art and handmadeart_handmade | Allowed | General retail |
Stationery and party suppliesstationery_party | Allowed | General retail |
Jewelry and watchesjewelry_watches | Needs review needs AUTHENTICITY | Authenticity proof for luxury pieces; some payment providers restrict luxury jewelry |
Cosmetics, skincare and hairbeauty_cosmetics | Needs review needs ANVISA | ANVISA notification (grade 1) or registration (grade 2) required |
Perfumesperfumes | Needs review needs ANVISA | ANVISA rules; 'inspired by' knockoffs are prohibited |
Phones, Wi-Fi/Bluetooth devices, routers, dronestelecom_radio_devices | Needs review needs ANATEL | ANATEL approval code is mandatory in the listing (Res. 780/2025: marketplaces are jointly liable) |
Toys (up to 14 years)toys_kids | Needs review needs INMETRO | The INMETRO seal is compulsory (Portaria 302/2021) |
Baby productsbaby_maternity | Needs review needs INMETRO | INMETRO/ANVISA rules (bottles, pacifiers, car seats); infant formula is not accepted |
Used, refurbished or open-boxused_goods | Needs review | Condition must be described; some marketplaces ban used goods |
Packaged food and drinks (no alcohol)food_packaged | Needs review needs MAPA | ANVISA/MAPA labelling and expiry date |
Dietary supplementsdietary_supplements | Needs review needs ANVISA | ANVISA rules; no therapeutic claims |
Medical devices (thermometers, monitors, masks)medical_devices | Needs review needs ANVISA | ANVISA registration |
Alcoholic beveragesalcoholic_beverages | Needs review 18+ · not in lives · needs LICENSE | 18+ only (Law 13.106/2015, ECA Digital); never promoted in a live |
Adult toys and lingerie (non-explicit)sexual_wellness | Needs review 18+ · not in lives | 18+ only; never shown in a live |
Knives (kitchen, camping)knives_tactical | Needs review 18+ · not in lives | 18+; combat knives are not accepted |
Digital goods (e-books, courses, software keys)digital_goods | Needs review needs LICENSE | Proof of licence / authorship |
The store's own gift cardsgift_cards_vouchers | Needs review | Only the store's own; third-party cards and stored value are prohibited |
Event ticketsevent_tickets | Needs review needs LICENSE | Organizer authorization required |
Mystery boxes and card breaksmystery_boxes | Needs review | Stated contents and value; no cash prizes |
Services and bookingsservices | Needs review | Case by case |
Political or election merchandisepolitical_items | Needs review not in lives | Election-law limits; never in a live |
TV boxes, IPTV, signal jammersstreaming_signal_devices | Prohibited | Pirated access and unapproved devices |
Skimmers, hacking tools, hidden camerashacking_spy_devices | Prohibited | Theft and privacy risk |
Motor vehiclesvehicles | Prohibited | Needs title and paperwork; out of scope for live checkout |
Veterinary medicinesvet_medicines | Prohibited | MAPA-regulated; refused by payment providers |
Homemade or perishable foodfood_homemade_perishable | Prohibited | Needs a sanitary licence and cold chain |
Weight-loss and muscle drugs, steroidsweight_loss_muscle | Prohibited | Banned by marketplaces and payment providers |
Medicinesmedicines | Prohibited | Only pharmacies may sell medicines online (ANVISA RDC 44/2009) |
Pornography and adult servicesadult_content_services | Prohibited | All sources |
Tobaccotobacco | Prohibited | Advertising limits (Law 9.294/96); refused by payment providers |
E-cigarettes and vapesvapes_ecig | Prohibited | Sale, import and advertising banned (ANVISA RDC 855/2024) |
Drugs, paraphernalia, cannabis/CBDdrugs_cannabis_cbd | Prohibited | Illegal; CBD only through pharmacies |
Firearms and ammunitionfirearms_ammunition | Prohibited | Law 10.826/2003 |
Airsoft, BB guns, firearm replicasreplicas_airsoft | Prohibited | Army-controlled products |
Pepper spray, stun guns, brass knucklesself_defense_weapons | Prohibited | Controlled items |
Explosives, fireworks, hazardous chemicalshazmat_fireworks | Prohibited | Safety |
Pesticidespesticides | Prohibited | Needs an agronomic prescription |
Live animalslive_animals | Prohibited | Wildlife is illegal (Law 9.605/98); marketplaces ban all |
Ivory, taxidermy, protected specieswildlife_products | Prohibited | IBAMA / CITES |
Counterfeits and 'replicas'counterfeits | Prohibited | Law 9.279/96 |
Pirated software, media or accountspirated_digital | Prohibited | Copyright law |
In-game currency, items or accountsvirtual_currency_ingame | Prohibited | Refused by marketplaces and payment providers |
Crypto, securities, loans, insurancefinancial_crypto | Prohibited | Needs a financial licence (BCB Res. 519–521/2025) |
Raffles, lotteries, betsgambling_raffles | Prohibited | Lottery/betting laws; refused by payment providers |
Uniforms, IDs, official documentsgovernment_official_items | Prohibited | Impersonation risk |
Human body parts or fluidshuman_body | Prohibited | Illegal |
Hate or violent-organization itemshate_offensive | Prohibited | All sources |
Pyramid schemes and MLMmlm_schemes | Prohibited | All sources |
Recalled, expired or unsafe productsrecalled_unsafe | Prohibited | Consumer safety |